"When people drive 100 miles you have to give them something else to do," Ungaro said, such as rides and video games. Other entertainment elements will be planned as the shape of the restaurant complex becomes clear, company founder Garner Holt said, and Ungaro is committed to making the new Fish Market more than a place to eat. theme parks and Knott's Berry Farm.ĭesigns for the Fish Market are in preliminary stages, but the wheel "would be very visible from the freeway coming in, with a lot of theming, lighting and decor," Butler said. Key to the entertainment would be the wheel attraction, anticipated to stand more than 10 stories high, said Bill Butler of Garner Holt Productions, a Redlands firm that has worked on attractions at Walt Disney Co. "The hope is that a family can spend the whole day there and be entertained and well fed." "It's really an entertainment complex," he said of the planned new Fish Market.
before founding Studio McCormack in Costa Mesa. "I don’t think any of us involved in this project have ever worked on a restaurant even close to this size," said McCormack, who was head of design for Cheesecake Factory Inc. Ungaro hopes it will draw 3.5 million visitors a year, up from the 2 million who stopped by each year before the pandemic.įood is prepared at the San Pedro Fish Market, which drew 2 million visitors a year before the pandemic. It would cost more than $140 million to build and employ about 500 workers. Preliminary design ideas reflect the grand scale Ungaro and his family members hope to achieve with the 200,000-square-foot complex, which would be almost four times as big as the current location. The planned terms, such as rent to be paid to the port, are not yet public. The Los Angeles Board of Harbor Commissioners this month reached a nonbinding agreement with the Fish Market on terms of occupancy for the new location. If approved by multiple government authorities, it would be located about a mile and a half north at Berth 93 adjacent to the Catalina Express shuttle to Santa Catalina Island and the World Cruise Center, where cruise lines including Carnival, Cunard and Princess Cruises dock behemoth passenger ships.
Plans call for a three-level indoor and outdoor establishment with a kitchen on each floor, numerous bars and a tall wheel-shaped attraction that would offer riders views of the harbor and San Pedro and serve as a beacon for the Fish Market. Rick McCormack, a restaurant designer working on concepts for the project, likened the scale to "20 Cheesecake Factories sitting in one spot." Ungaro and his family want to supersize the restaurant next and create one of the largest dining establishments in the U.S., capable of seating 5,500 people. People eat outside on the dock at the San Pedro Fish Market, one of the top 10 restaurants in the country based on sales.
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